Pirelli is adding a new tyre to the 2016 P Zero lineup. Fans have the chance to vote on social media for the new color of the tyre. Voting closes November 2.
A new ultrasoft P Zero Pirelli tyre will be added to the collection. This tyre will be even softer than the current P Zero Red supersoft tyre. The tyre manufacturer is expanding its lineup for next year to allow teams to have a greater choice, after the Italian company was criticized this season.
The campaign was originally launched during the wet practice sessions at last weekend’s United States Grand Prix. Pirelli is asking fans to vote between two colors: purple or silver. Early into voting, purple took a clear lead and appears to be the fan favourite. Voting is open on the official Pirelli motorsport accounts on Twitter, Instagram and Facebook. Voting will close on Monday, following this weekend’s Mexican Grand Prix.
“Interacting with fans has always been very important to us,” Pirelli’s motorsport director, Paul Hembery, announced to the press last weekend. “We’re very pleased to launch our latest social media campaign today that allows people to get involved by voting for which colour they would like our new ‘ultrasoft’ tyre to be. We’re looking forward to hearing everybody’s feedback.”
